Mathoura Bulk Grain & Fertiliser has announced its new brand identity. The company’s transformation of its culture and a redefined strategy, will be positioned to drive the future of the agriculture industry in New South Wales and Victoria.

[December 5, 2022] New South Wales, Australia – Mathoura Bulk Grain & Fertiliser, one of the most prominent one-stop-shops for farming products and services in New South Wales and Victoria, has completed a rebrand to reflect its astonishing growth, the transformation of its culture and new capabilities that drive better outcomes for farmers.

As part of the rebrand, the company name was changed to Watson Agriculture, to reflect the multi-generational, family-owned and operated business. The new brand truly represents Watson Agriculture’s ongoing commitment and desire to help farmers get their job done seamlessly and produce the best quality food to feed the world.

“We wanted our brand to reflect who we are, and where we are going in the future. As a family business, we thought it was time to change the brand to our family name, and the colours to represent what we see each day – the vibrant blue sky and green in crops. We are well-known as a one-stop shop for all farming needs. As a new generation takes over operation, we aim to modernise operations in a ‘country way.’ That means investing in equipment and trucks, better processes and workplace health and safety,” said Sue Watson, Managing Director at Watson Agriculture.

Watson Agriculture provides farmers with fertiliser blending, freight, liquids, harvesting, bulk grain, storage, spreading, oils and farming solutions. Since 1969, they have promoted domestic cultivation and trading activities with the assurance of supreme quality delivered to farms. Located in Echuca, Deni and Wakool, they are looking at other expansion opportunities within the agricultural supply chain.

The rebrand enables Watson Agriculture to stand out in the agriculture industry with a fresh brand identity that represents their farming background and services, particularly crop fertiliser and harvesting symbol used in the identity. Furthermore, the rebrand showcases the value that is delivered by the team through customer service, high-quality products, extensive industry experience and diversified decision-making.

As the company prepares for growth, they are looking for more qualified drivers, diesel mechanics and administrators to join the team. Their team is eager to welcome new employees in the coming months and offer customers and prospects greater farming capabilities, optimised productivity and increased daily efficiency.

“Regardless of the season, location or farm requirement, our team allows farmers to deliver on budget and to timeframes while maximising farming output. We are currently hiring for various positions so if you’re interested get in touch,” said Ms Watson.

Watson Agriculture brings together an experienced team to ensure that Watson Agriculture expands its footprint and drives better outcomes for farmers.

For more information, please visit Watson Agriculture’s new website: https://www.watsonagriculture.com.au/